The Manual Transmission Refuses to Die

For the last two decades, the death of the manual transmission has been a foregone conclusion. But a funny thing happened on the way to the graveyard: driving enthusiasts started buying them again.

Data from J.D. Power shows that manual transmission take-rates in the US have doubled since 2021, rising from roughly 1% to just over 2% of total new car sales. While still a niche, the momentum shift is significant.

What's driving the resurgence? First, a desire for engagement. As cars become increasingly insulated, digitized, and autonomous, a vocal minority of buyers are seeking out vehicles that require their full attention. The manual transmission provides a physical connection to the machine that no touch screen can replicate.

Second, automakers are leaning into the trend for their enthusiast models. Toyota surprised the industry by offering a manual in the Supra. Porsche ensures the 911 GT3 and S/T are available with three pedals. Even niche players like Pagani are re-introducing manuals due to customer demand.

While the impending EV transition means the manual's days are ultimately numbered, it is going out with a bang rather than a whimper.