Rivian R2 Pre-Orders Surge Past 100K in Record First Week
Mia Okafor
May 4, 2025 · 4 min read
Rivian's R2, the company's more affordable electric SUV starting at $45,000, has exceeded 100,000 pre-orders in its first week of availability. The milestone represents a significant vote of confidence in the company's future.
The R2 is roughly 15% smaller than the R1S, but Rivian has managed to retain the adventurous DNA that made its first products successful. The vehicle offers up to 480 km of range, standard all-wheel drive, and the same rugged styling cues.
Production is expected to begin in early 2026 at Rivian's new factory in Georgia, which is being built with a focus on cost efficiency. The company says it expects to achieve positive gross margins on the R2 from the first quarter of production.
Investors reacted positively to the pre-order news, with Rivian's stock rising 12% in after-hours trading.